Graphics of the Americas (GOA), produced annually by the Printing Association of Florida, has announced details of its educational program for its 40th anniversary show. Offered in both English and Spanish, show organizers say these sessions are well-attended, and have become synonymous with GOA’s success. GOA is being held February 26-28, 2015 at the Miami Beach Convention Center in Miami Beach, FL, USA. Full session details and registration is available here.

George Ryan, GOA President, comments: “The GOA educational track is unlike any other. Every year, more and more professionals make the trip just as much as for the networking and expo, as for the quality education received. The 40th anniversary show will surely not disappoint, and we look forward to welcoming new and returning attendees alike.”

Educational session highlights
A few highlighted sessions include, but are not limited to:
G7 – The Print Service Provider’s Competitive Advantage
Presenter: Steve Ballinger
Thursday, February 26 – 12:30-1:45 pm
Many print buyers and brand owners are now making G7 a requirement for commercial printers to do business. This partly explains why the IDEAlliance G7 Master Program is rapidly growing, with more than a thousand G7 Qualified Master Printers worldwide. This seminar provides a solid understanding of the G7 methodology and explains how organizations can create efficiencies and new business from integrating G7 into their operations.

Integrated Printing Campaigns: Tips & Tricks
Presenter: Julie Shaffer
Friday, February 27 – 12:30 – 1:45 pm
With the concept of integrated print marketing, companies can increase services and skill sets to expand their business and differentiate themselves from the competition. Integrated marketing campaigns pull together a variety of communication outreach methods to touch an audience, and print can be a very critical party of that process. In this session, specific tips and tricks to build effective integrated print marketing campaigns will be addressed.

How to Make Money with Large Format Graphics
Presenter: David King
Thursday, February 26 – 10:30-11:45 am
The difference between success and failure in business is the bottom line. This course covers the complete system for COST, SELL and VOLUME orders. David will explain the fastest and most productive way to make large format graphics. He will also provide the best ways to find new clients, who to call on to get in the door, and the tools needed to sell face to face.

Early Bird Registration and Pricing
Registration for the 2015 educational seminars is now open. Early bird pricing is available for a limited time. Pricing is as follows:
Total Access Pass (admission to all seminars and Expo Hall) – $369
Any three sessions – $175
Any two sessions – $150
Spanish Total Access Pass – $279
Individual Sessions – $75